STRATEGIC PARTNERNING WITH A+R TACTICS

Three people in tactical gear stand in a warehouse setting with text overlay showing social media statistics and handles for platforms like YouTube, Instagram, Facebook, Twitter, and TikTok.

We Don’t Just Promote

We Represent What We Believe In

At A+R Tactics, we don’t take brand partnerships lightly. We’ve spent years earning the trust of a massive audience across multiple platforms—with over 1 million in total reach and an engaged email list. When we share a product, our audience knows it’s something we actually use and stand behind.

That’s why Parterning with A+R Tactics isn’t just exposure

It’s impact.

  • Two people practicing self-defense techniques on a mat in a gym with a tactical-themed mural on the wall.

    Exposure to a highly targeted audience in law enforcement, military, security, martial arts, and preparedness communities

  • Blue training pistols with black grips on an orange surface with AR TACTICS text.

    Authentic, engaging content featuring your brand across our YouTube, Instagram, TikTok, Facebook, and email marketing

  • Person holding a tactical knife in a sheath with a medical pouch attached.

    Customized affiliate content that connects your product to real-life application and training

  • A person wearing a gray hoodie inside a vehicle, holding a training gun. The car is in a garage with brick walls and a hanging punching bag is visible in the background.

    Transparent, performance-based partnership with tracked referrals and feedback

  • Tactical medical kit labeled 'Refuge' attached to a camouflage belt.

    Professional video and photo assets that can be shared on your channels

We work with brands whose products or services align with our values: performance, preparedness, protection, and purpose

From tactical gear and self-defense tools to recovery, fitness, and tech products that improve lives—our community listens when we speak.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!

Meet the Team

  • Man wearing glasses and a baseball cap standing in front of a graffiti wall, smiling, with arms crossed and tattoo on his arm.

    Altonio Rivers

    OWNER / DIRECTOR OF TACTICAL TRAINING

    Altonio is a former United States Marine and veteran law enforcement officer with over 18 years of service at the Charlotte Mecklenburg Police Department, where he held critical roles including SWAT team member and FBI Human Trafficking Taskforce detective. He is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Brazilian Jiu Jitsu blue belt, now leading A+R Tactics to provide essential training for law enforcement and civilians.

  • A woman in a black tactical uniform stands confidently in front of a wall with the "A+R Tactics" logo. The wall features images of gears and firearms. She has long dark hair and is smiling.

    Nicole Thurman

    OWNER/ DIRECTOR OF THE WOMENS INSTITUTE

    Nicole is a Registered Nurse (BSN, RN) and co-owner of A+R Tactics, with extensive expertise as a Firearms and Combatives Instructor, holding black and blue belts in Krav Maga and Brazilian Jiu Jitsu, respectively. She is also an NRA and USCCA Certified Firearms Instructor, NRA Range Safety Officer, Simunitions and Force on Force Certified Instructor, Glock Armorer, and Red Cross Certified Instructor, leading the Women’s Training Institute and authoring Civilian Trauma Response Training for diverse audiences.

  • Man in a white martial arts gi standing against a dark background.

    Kenny Florian

    PARTNER / DIRECTOR OF COMBATIVES

    Kenny is a 4th degree Black Belt in Brazilian Jiu Jitsu, a Muay Thai expert, and a former UFC fighter who competed in four weight classes, earning a reputation for his devastating elbow strikes and finishing ability. After his UFC career, he founded Florian Martial Arts Center, medaled in IBJJF tournaments, became an NRA Certified Pistol Instructor, and now serves as a lead analyst for the Professional Fighters League and co-host of "BattleBots" on the Discovery Channel.

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